Privacy Policy

Maple Helix ("Maple Helix", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy applies to our website and the services, proposals and communications connected to it. By using our website or contacting us, you agree to the practices described below.

1. Who we are

Maple Helix is a Canadian digital agency offering web design and development, digital marketing, SEO and AI-search optimization. For the purposes of applicable privacy law — including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) — Maple Helix is the organization responsible for the personal information collected through this website. If you have any questions about this policy, you can reach us using the details in section 15.

2. Information we collect

We collect information in two ways: information you give us directly, and information collected automatically when you use our website.

Information you provide. When you request a free website audit, ask for a quote, or contact us, you may give us your name, email address, phone number, company name, website URL, budget or service preferences, and any details you include in a message. We use this information to respond to you and deliver the service you asked for.

Information collected automatically. Like most websites, we automatically receive certain technical information when you visit — such as your IP address, browser type and version, device and operating system, referring pages, the pages you view, and the dates and times of your visits. We collect this through cookies and similar technologies (see section 5).

3. How we use your information

We use the information we collect to:

• Respond to your enquiries and provide the audits, quotes and services you request;
• Operate, maintain, secure and improve our website and services;
• Send you administrative messages, service updates and, where permitted, marketing communications;
• Understand how our website is used so we can make it better;
• Detect, prevent and address fraud, abuse, security incidents and technical issues; and
• Comply with our legal obligations and enforce our terms.

4. Our legal basis for processing

Where required by law, we rely on your consent to process your personal information — for example, when you submit a form or opt in to marketing. We also process information where it is necessary to provide a service you requested, to pursue our legitimate business interests (such as securing our website and understanding usage), or to meet a legal obligation. You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us.

5. Cookies & tracking technologies

Cookies are small text files placed on your device that help a website function and remember information about your visit. We use strictly necessary cookies to run the site securely, and analytics and marketing cookies (described below) to understand and improve performance. You can control or delete cookies through your browser settings; blocking some cookies may affect how parts of the site work.

6. Analytics & advertising

We may use third-party analytics and advertising services — such as Google Analytics, Google Tag Manager and the Meta Pixel — to measure traffic, understand audience behaviour and improve our marketing. These providers may set their own cookies and collect usage data subject to their own privacy policies. Where required, we obtain your consent before deploying non-essential analytics and advertising technologies.

7. Cloudflare Turnstile

To protect our forms from spam and automated abuse, our website uses Cloudflare Turnstile, a CAPTCHA-alternative provided by Cloudflare, Inc. When you interact with a protected form, Turnstile may collect information such as your IP address, browser and device characteristics, and interaction signals to verify that you are a human and not a bot. This processing is necessary for the security and integrity of our website. Cloudflare handles this data in accordance with its own privacy terms.

8. How we share information

We do not sell your personal information. We share it only in the following circumstances:

• Service providers. With trusted vendors who perform services on our behalf — for example, email delivery (such as Resend), hosting, analytics and security — under agreements that limit their use of your information.
• Legal reasons. Where required to comply with applicable law, regulation, legal process or a lawful government request, or to protect the rights, property or safety of Maple Helix, our clients or others.
• Business transfers. In connection with a merger, acquisition, financing or sale of assets, information may be transferred as part of that transaction.

9. Data retention

We keep personal information only for as long as necessary to fulfil the purposes described in this policy, to provide our services, to comply with our legal, accounting or reporting obligations, and to resolve disputes. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

10. Data security

We use appropriate technical and organizational measures — including encryption in transit, access controls and reputable service providers — to protect personal information against loss, misuse and unauthorized access. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

11. International data transfers

Maple Helix is based in Canada, and some of our service providers may store or process information in other countries, including the United States. Where information is transferred across borders, it may be subject to the laws of those jurisdictions. We take steps to ensure your information continues to receive an appropriate level of protection wherever it is processed.

12. Your rights & choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you and request a copy;
• Ask us to correct or update inaccurate or incomplete information;
• Request deletion of your information, subject to legal exceptions;
• Withdraw consent to processing or to marketing communications; and
• Ask questions or raise a concern about how we handle your information.

To exercise any of these rights, contact us using the details in section 15. You may also unsubscribe from marketing emails at any time using the link in each message. If you are in Canada and are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

13. Children's privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. Significant changes may be communicated through the website or by other means. We encourage you to review this page periodically.

15. Contact us

If you have any questions, requests or concerns about this Privacy Policy or how we handle your information, please get in touch: